As a brief summary to GCQRI’s congress experience, we have summarized some key points as to why small to midsize roasters would be interested in investing in the research and development initiative.
By investing in the GCQRI, roasters are:
1. increasing value of coffee for the farmer, therefore are able to directly invest in improving the quality of life for farmers.
2. increasing the availability of quality coffee for the consumer, therefore securing roaster’s ability to continue to increase the level of quality coffee being sold.
3. roasters are given access to participate and have a direct voice in research and development issues which are directly related to maintaining integrity of quality in coffee.